
tracy decroce
The world is changing
and your organization needs to grow to meet the needs of the community you serve.
You know this,
so how do you tell your complex story in a way that instills confidence and inspires donors to support your vision for the future?
As your strategic partner, I can help you communicate why and how your organization needs to transform now.
I am passionate about helping organizations with bold visions and worthy missions build stronger communities.
we will distinguish your organization or project to inspire your key stakeholders and investors to help you reach your fundraising goals.
Together,
what people say


"Tracy is one of the best campaign writers in the business. She understands the purpose and power of campaign materials and how to work with stakeholders to get the best messaging."
KRISTIN BARSNESS
Principal
barsness group

"Tracy’s strategic clarity and ability to craft compelling, donor-focused messaging helped us refine our approach and better articulate our mission. Her collaborative and flexible approach made her an invaluable partner."
ROB WISEMAN, CAP®, CFRE
chief advancement officer
CLASSICAL KING

"Tracy is an expert at communication trends and thought leadership. She is very thoughtful and strategic in the way she approaches her work. I always feel confident and positive when I work with Tracy."
Jodi Zellers
Director, Foundations Relations
Ohio health foundation

"Tracy identified a great way to reboot our blog series to reengage the community around our capital project that had stalled during COVID-19. The strategy was hugely instrumental in rebuilding community trust, and I’m excited to say that we have now broken ground on our new pool."
ANNE MARIE MACPHERSON
EXECUTIVE DIRECTOR
FRIENDS OF LOPEZ ISLAND POOL

"Tracy built a compelling and inspiring story arc for our campaign. The work she did to flesh out our vision, track down the right stories to tell, and craft a fund-raising message was genius. Writing that drives donors to give is a unique skill, and Tracy has it."
Renee Radcliff Sinclair
President | CEO
TVW

"Tracy took an existing donor communication piece and helped us completely rethink it. Who is the audience? How do the text and graphics/images work together to take the message further? The finished product was SO MUCH better than the original."
SHILOH TODOROV
Dir. of development & communications
FAMILIES FLOURISH

"Tracy is more than a writer. She is a skilled interviewer and group facilitator. She is a master at working with leaders to determine key messages for targeted donor audiences and campaign themes that will inspire entire communities."
Natalie Lamberjack
cfre, mpa
campaign consultant

STRATEGIC POSITIONING that delivers results
Campaigns
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Case Statements
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Key Messaging
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Market Positioning
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Campaign Collateral
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Mission, Vision & Board Statements
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Feasibility Studies: interviews, focus groups, presentations, and reports
FUNDRAISING
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Principal Gift Requests
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Impact Reports
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Stewardship Reports
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Grant Requests
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Grant Research & Strategy
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Web Campaign Scripts
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Video Interviews & Scripts
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Annual Reports
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Fundraising Plans
Storytelling
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Feature Articles
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Personal Profiles
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Donor Impact Stories
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Magazine Articles
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Newsletter Copy
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Blogs
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Editing
Hi, I'm tracy.

Over my career, I have helped dozens of nonprofits of all types and sizes raise $500 million by making the strongest case to community investors. Industry specialties include health care, higher education, the arts, and social services.
I founded DeCroce Communications to distinguish ambitious community projects and organizations for fundraising success. I offer the unique combination of frontline fundraising and capital campaign management experience combined with advancement communications, journalism, and marketing.
decroce communications
"There is no power for change greater than a community discovering what it cares about."

- Margaret J. Wheatley, author

